Corporate identity encompasses the visual and verbal elements that represent a company's unique brand image and values to stakeholders. It includes logos, design, and messaging for brand consistency and recognition.

Effective corporate identity involves the strategic development and consistent application of visual and verbal elements, such as logos, color schemes, typography, and messaging, to create a strong and recognizable brand image. It should align with the company's values and mission while appealing to the target audience. An effective corporate identity contributes to brand recognition, trust-building, and differentiation in the market.